‘Prevention is better than cure’. No one understands this better than people in the business of ORM or Online Reputation Management.
Day-by-day, everyone is becoming increasingly conscious about where and how they spend their time and money. In the internet age, it’s as easy as opening up any review website, going through everything that has been written about the product or service you are thinking of buying, and making a decision just based on that. A bad review can get amplified and damage the brand image, despite of the innumerable good reviews! This is scary. No business owner wants or needs this kind of publicity that can cost them actual sales. This is where ORM comes in. We cannot leave everything up to fate and just let things happen. It’s better to do some damage control and get ahead of the bad reviews. An ORM Expert does exactly that.
A lot of business owners make the mistake of deleting or replying back inappropriately to the negative comments. This quite often leads to a lack of trust and credibility among their potential customers, who might then see you as a big corporation trying to silence the little guy. And as we’ve all seen time and time again, that never turns out good for the business. Your public image online is equally important as your offline one. What PR companies do for people’s reputation in the real world, ORM Expert does for you in the world of internet.
The power of social media is still unknown to many, specially the business owners who’ve been in their industry for a long time. They still run their businesses on their tried and tested policies and methods. There’s nothing wrong with that but it’s important to remain relevant as well. There is no industry left that hasn’t been touched by the vast influence of the internet age. If one doesn’t work with the times, it could be too late. As the old saying goes, ‘You snooze, you lose’.
Once a business owner understands the mammoth influence social media has on his/her business, they wouldn’t be able to ignore the effects of one or a few bad online reviews. Maintaining a good online reputation has never been more important than now. The earlier one understands it, the earlier they can take steps to start working on it. Ignorance is certainly not bliss when it comes to this. And what a professional can do, an amateur can’t.
Obviously none of this means just putting up a facade of good behavior and services. Nothing compares to actually putting your customer first, understanding their demands, and truly believing in the saying ‘The customer is always right’! But at the same time, in today’s day and age, it’s also vital that one is aware of the harm some bad online reputation can do to not only your online image, but also to your sales and in general the trust in your brand as a whole.