Why Is Personal Branding Crucial In The Social Media Age?

Jeff Bezos, the founder of Amazon, has famously quoted, “Your brand is what people say about you when you’re not in the room”

In simple terms, personal branding is the practice of people marketing themselves and their careers as brands. Basically, it’s how you represent yourself to the world. Picture this. You have a job interview, a meeting with a prospective client, or a date! Chances are, the person you’re going to meet will most definitely Google you. Now in this scenario, are you aware of what pops up on there? Are you happy with the results that come up? Is relevant information about you, that you want out there, come as a result on the first page? And most importantly, is all the information that comes on you consistent throughout? If your answer to any of these questions is no, you need to think or re-think about personal branding.

An individual’s online reputation can very quickly take a life of its own. There can be a hundred good things written about you, but a single article with something negative has the tendency to pop up right in front. But the good news is that you can take the remote of your reputation in your hands. What social media says about you, what your previous employers or colleagues share about you, and how media articles portray you, sums up this reputation. If all of these are kept in check, your personal image will start looking the way you want it to. Add to those elements like good SEO for your website and having a Wikipedia Page, you’ll achieve all the personal branding goals you set out for yourself.

So if done effectively, personal branding has the power to differentiate you from your competition and it helps in building trust with your prospective clients or employers. This is not as hard to attain as it sounds. With the right professional help of us here at ‘ORM Expert’, a great personal brand is well within your reach. Because at the end of the day, you will never get a second chance to make a first impression. So make it one that will set you apart, build trust with the right people, and reflect who you are.


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