Submitting a press release is an off-page SEO tactic. For the unaware, an off-page SEO tactic is any SEO technique that includes taking action outside of a website to improve its search engine rankings. These tactics are done additionally with the usual on-page SEO tactics. Their addition makes the optimization of a web page or website even better, which is always the goal in the first place. With time, Press Releases have become an important part of digital marketing plans everywhere, especially for tech companies.
The need for a Press Release
As previously mentioned, the tactic of a press release is a very supportive addition to the on-site and other off-site SEO tactics. It is a crucial tool in popularizing events, products, or services you are trying to promote in the digital world. It helps businesses in increasing their online presence which in turn can increase their market value. Moreover, it is essentially free to do. It doesn’t cost as much as other digital marketing strategies do and that fact in itself makes it a smart tactic to be added to your future digital marketing plans.
How is it done?
Press releases can be done in many different ways, one of them being email campaigns. Email lists are prepared and appropriate content is written. There are a lot of automated email platforms out there too that can assist with these kinds of jobs. Other ways to do press releases include releasing whatever content you want to the journalists of digital magazines and newspapers. Any noteworthy event or release in your company should be commemorated with a well-written and well-timed press release.
Press releases have been used as a trope in traditional media for a long time now, so it is not surprising that they have made the jump to the web world too. Because of this, it is often also referred to as Digital PR in the Digital Marketing world. But one thing needs to be made sure of if you’re planning a press release, not every product or service you are about to launch needs a press release in the first place. It will be best to keep it confined to content that is most important to you and needs to get out there in the best manner possible. Keeping that in mind and taking smart decisions overall can help you in getting the most out of press releases in digital marketing. ORM Expert is proud to provide this service to its clients and can guarantee their satisfaction 100% of the time.
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